Why Ben & Jerry’s Factory Vermont is the best place to visit

Nestled in the picturesque town of Waterbury, Vermont, Ben & Jerry’s Factory stands as a testament to ice cream innovation and social responsibility. Founded in 1978 by Ben Cohen and Jerry Greenfield in a renovated gas station, this factory has evolved into a global ice cream phenomenon, offering visitors an immersive and delightful experience.

Explore the delicious delights of Ben & Jerry’s Factory and discover even more Vermont treasures in “10 Best Places to Visit in Vermont: A Comprehensive Guide.

Why Ben & Jerry’s Factory Vermont is the best place to visit

The Historical Journey:

The factory tour starts with an engaging walk through Ben & Jerry’s rich history. Visitors learn about its transformation from a local ice cream shop to an international brand, while not losing sight of its core values and quirky spirit. The tour highlights the founders’ commitment to quality and social justice, setting Ben & Jerry’s apart in the corporate world.

Ice Cream Production Unveiled:

A highlight of the visit is witnessing the entire ice cream-making process. From the careful selection of natural ingredients to the intricate freezing methods, the tour showcases the blend of creativity and precision that goes into each scoop of Ben & Jerry’s ice cream.

Taste the Unique Flavors:

The tour culminates with a delightful tasting session. Visitors get to enjoy a free scoop of ice cream, including exclusive flavors that are often only available at the factory. This tasting experience is a sweet reminder of the brand’s innovation in flavor creation.

Beyond the Tour – Additional Attractions:

The Flavor Graveyard:

Pay homage to discontinued flavors, each with its own unique story and fan following.

The Ben & Jerry’s Shop:

A paradise for ice cream lovers, offering a range of flavors and exclusive merchandise.

The Ben & Jerry’s Foundation:

Learn about the foundation’s significant contributions to social and environmental causes, reflecting the company’s ethos of giving back to the community.


Ben & Jerry’s Factory in Waterbury is not just an ice cream factory; it’s a journey through culinary excellence, innovative business practices, and a commitment to social responsibility. It stands as a beacon for ice cream enthusiasts and socially-conscious consumers alike, making it an essential destination for visitors of all ages.


What are the unique flavors available only at the factory?

Answer: The factory often features exclusive flavors not available anywhere else. These can range from experimental batches made by the flavor gurus to popular regional flavors. Examples have included unique combinations like Vermont-only maple blends or special edition anniversary flavors.

How does Ben & Jerry’s incorporate social responsibility into its business practices?

Answer: Ben & Jerry’s is renowned for its commitment to social justice, environmental sustainability, and fair trade practices. This includes sourcing ingredients from local farmers and cooperatives, supporting community projects, and advocating for social causes through their products and campaigns.

Can visitors purchase exclusive merchandise at the factory shop?

Answer: Yes, the Ben & Jerry’s Shop at the factory offers a range of exclusive merchandise. This includes apparel, accessories, and unique memorabilia that celebrate the brand’s history and ethos. It’s a perfect spot for visitors to pick up a souvenir that represents their memorable factory experience.

What are some of the most memorable flavors in the Flavor Graveyard?

Answer: The Flavor Graveyard hosts a collection of discontinued flavors, each with its own unique history. Some memorable ones include ‘Wavy Gravy,’ a caramel and cashew Brazil nut ice cream, and ‘Dublin Mudslide,’ an Irish Cream liqueur ice cream. Each gravestone in the graveyard provides a whimsical epitaph for the retired flavor.

How does the factory experience cater to families with children?

Answer: Ben & Jerry’s Factory is a family-friendly destination. The tour is designed to be engaging and accessible for children, with interactive elements and easy-to-understand explanations of the ice cream production process. Plus, the ice cream sampling and playful environment of the Flavor Graveyard are sure to delight younger visitors.

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